Why We Built Black Dog Overland

Black Dog started in a garage—just a father and son wrenching on old Toyota Land Cruisers. We rebuilt them from the frame up, learning that true durability isn’t flashy—it’s in the small things most people never notice. That mindset shaped everything we do now.

We created Black Dog Overland to deliver that same trail-tested quality in a form you can wear. Every hat, patch, and piece of gear is built with the same philosophy we use on our trucks: function first, then durability, then attitude. If it doesn’t stand up to long days, rough weather, or a little hell-raising, we don’t put our name on it.

From the backcountry to the bar, our gear is made to last, built to move, and never phoned in. Same standards. Same grit. Just in wearable form.

And because the wild places that inspire us deserve more than admiration, every purchase helps support nonprofit partners restoring trails, protecting habitats, and defending public lands across the U.S. We’re not just outfitting adventure—we’re investing in the places that make it possible.

This isn’t just clothing. It’s a commitment:
To quality. To legacy. To the land.

Keep it wild. Keep it accessible. Keep it alive.
—Austin, Founder